Working with our long term partners, Princess Yachts, to launch the revolutionary new R35, we set out to create a campaign that brought a new audience to the brand and got people talking about this industry first boat.

With the challenge of having no physical product during phase 1 of the campaign, as it was still in build, we worked with Hocus Pocus to create a first of it’s kind, anime-inspired animation that teased the boat and it’s design.

Following the global launch of the boat we built on the animation with a live action commercial that explored similar themes of suspense and intrigue. Shot with a stripped back crew on an island off the coast of Columbia that had never been filmed on before, another first for the campaign, our short filmed aired on TV and social, as well as in cinemas across the country.