Working with Expedia Media Solutions we were asked to create a spot, aimed at a US audience, celebrating the diversity and uniqueness of holidays in Great Britain. With the help of spoken word artist Ruth Odudu, we created a film that played on stereotypes and pre-conceived opinions of the UK to show it at it’s most dynamic and diverse. Shooting on 35mm film, we travelled the length of the country to show the real Britain, sometimes rainy, sometimes grey, but always interesting and memorable.